BBDO X PEPSI : The Friend Finder in Festivals

Who has not been lost in music festivals?

Probably no one..

This is genuinely the great invention and solution to guide people in the festival. Not so sure if this is going to be keep developed by pepsi or not, but I hope so.

Whenever I look into live events industry, it has grown in a significant speed, but the infrastructure (for better user’s experience) does not seem like it’s following the growth of the market.

The few concerns people might feel about this machine is that they would feel like they are getting controlled or being inspected during the festivals. Another would be that if several machines of these fly around the sky, there could be a possibility of colliding or something.

Other than that, I think this machine got some great potential in live events industry or even in different areas where tons of people gather at the same time.

No copyright intended. Captured from Pepsi X BBDO video
No copyright intended. Captured from Pepsi X BBDO video
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